Use Psychological Tools to Create Dynamite Products That Your Customers Keep Begging For More.

You can take a look at many of the websites that offer products and services and ask yourself which ones are actually making money and which ones are just getting by on hype?

How do successful companies choose the best products for their market? Can you actually find products to sell that have a virtually guaranteed market? Yes you can. You can come up with a product that sells well, is low cost and brings a profitable return on investment.

To do that you must consult Abraham Maslow. Maslow constructed a fascinating format for evaluating the needs of humans and graded those needs. The image of Maslows groups look like a pyramid. The ideal product satisfies one or more of Maslow's Hierarchy of Needs.

If you are going to be in marketing and sales, you need to memorize this list. Here is Maslow's hierarchy of needs:

The base level houses the Physiological needs: Breathing, food, water, sex, sleep, homeostasis, excretion. These needs must be met for normal biological functions. You can see why they are so powerful as motivators.

The second level houses the Safety needs: Security of body, of employment, of resources, of morality, of the family, of health, of property.

The third level houses the Love/Belonging needs: The need for friendship, family, sexual intimacy.

The fourth level houses the Esteem needs: Self esteem, confidence, achievement, respect of others, respect by others.

The fifth and highest level houses the need for Self-actualization: Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts.

So why is this important in choosing a product and marketing it? Because smart entrepreneurs never make a product without first finding a need, want or desire to fill. The greatest business people look for a problem in search of a solution. What Abraham Maslow gave marketers was a shorthand profile of needs, wants and desires and the framework for advertising products.

Maslow's pyramid shows you where to focus your marketing efforts as well. The first four levels are what he called the deficiency needs; people don't feel anything significant when these needs are met but feel anxious if these needs are not met. The deficiency needs are Physiological, Safety, Love/Belonging, and Esteem. The top level is call the Growth needs- once the basic needs are met, these needs become driving motivators of behavior; these needs include the desire for knowledge, and appreciation of beauty and aesthetics, and the desire to fulfill their highest potential.

When choosing a product, take into account where your target market falls in the hierarchy. Where do your ideal customers fall in the needs level? Take a look at the problems your target market faces and match them to the levels on the list. Once you're able to identify the needs of your target market, to the problems your products solve, you'll be able sell to the right people and generate massive income.

Four Important Mistakes Made By Email List Owners And How To Fix Them.

There is a great push to develop lists now that it's better known as the golden egg. If you've taken a lot of time to compile a list and you now have 1, to 5,000 emails, you have an asset and a liability.

What could be the downside to a nice list? First, you are now running a list that can get noticed by the Law and your ISP. This is why it is so important to run your list through a double opt-in service outside of your Internet Service Provider.

Don’t forget to put an un-subscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe. Never leave this line off your email – ever. Once you begin to generate a sizable list that can actually produce results, you must cultivate it and keep the group happy.

Most people never get to the stage where they need to spend a great deal of time caring for their list, so they never get to that point of running their business seriously. If and when you do, treat your list like a bank account. That means balance it daily or weekly.

1) Never rent your list out to anyone if your stated policy says you don't. The Federal government CANSPAM act is not worth messing with.

2) Watch for bounce backs. Bounced emails, also known as undeliverable messages, are messages that were not successfully received by the subscriber.

There are a lot of reasons for undeliverable messages, it can be bad timing. The person's mailbox might be full, there might be an issue with their ISP. What you want to do is check to see if they same emails are consistently bouncing with each message.

Mark those emails that bounce. Erase the email account from your list so that you have accurate email statistics.

3) Your emails should always have an un-subscribe feature. Your website should have one as well. When someone in your list files a request to be un-subscribed, do it immediately. You will be sending them spam if you continue to send them email.

If someone reports you as a spammer, you and your business can be blacklisted. The Feds can become involved in your business and you don't want go there.

4) Never send overtly sexual or hate speech materials in your newsletter. If you are working in a sexually explicit market, send the subscriber to a link or place the age disclaimer on the email. You can't control who will open the email on the other end.

Be aware that there are more steps to organizing and maintaining your list but you must start with the basis. If you are going to handle a mid-sized or big list, you should start with a reputable auto-responder as soon as possible.

I recommend that you seriously look into the following auto-responders if you’re serious about list building and maintenance. If you need any assistance, just shoot me an email. Checkout www.aweber.com www.getresponse.com www.icontact.com.

For more information, go to www.doublemyrevenues.com for a free training book that can help you to build “Push Button Profits” $120,000 a year on auto-pilot. Hurry before the

To Keep Your Email List Fresh, You Must Find Ways to Keep Visitors Coming Back

If you’ve ever been on a website that offers you great information on a topic that you’re very interested in, you’ll tend to bookmark it and go back for more information from time to time. If you sign up for updates and newsletters, you’ll tend to go back to the website regularly to see what else they have to offer.

Many thriving websites rely on returning visitors to account for a large portion of their traffic. Those visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. Those who are prompted by email alerts and regular newsletters have a higher response rate to sales messages. The credibility of the website stays high. Therefore, if you want to succeed, you will have to keep your visitors coming back for more. Here are a few tips to keep them coming back:

1) Offer your viewers puzzles, games and quizzes
The web term for keeping visitors on your site is called stickiness. If your visitors enjoy their online experience and have a reason to stick around, you’ll gain a fan. Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.


2) Start a web log (blog)
Set up an online journal or more commonly known as a blog, on your site and keep it updated with regular information. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Initiate regular polls to find out what your viewers want
Surveys and polls are great forms of contact that should be added to your site. They provide a quick way for visitors to get involved and offer their opinions. A great way to keep your visitors interested in participating is to post the results by email to your email list. People will be prompted to take the next poll if you introduce the next poll with the previous results.

4) Internet forums are web applications used for holding discussions and posting content. Forums allow your regular visitors to interact with each other. The forum should be moderated and prompted regularly with posts. Those who post regularly and offer assistance to others might even help in moderating the forum.

5) Ad fresh content to your site regularly
Be consistent in your updates. Many sites lose their viewers when they repeatedly go back and find no new content. This is the most widely known and most effective method of attracting returning visitors. Make it a point to refresh your content and make an effort to notify your email list when changes are made.

6) Add a tell a friend script to your website
Now your regular viewers will enjoy your website but you want more traffic. You need to generate more traffic with the help of your loyal visitors. You can apply a script to your website that will allow your viewers to recommend your site to four friends at once.

I recommend Michael Bloch's script for starters. You can get it here.
http://www.tamingthebeast.net/articles3/tell-a-friend-script.htm.

If you need assistance, feel free to contact me. You can sign up for my free ebook; “Push Button Profits” at my website www.DiDPublishing.com.

The new free book

My New Podcast

Being the do it yourself type, I wanted to create my podcast from scratch. I worked on this thing for about a month and got the first segment up on Itunes. The following episodes would not show up. I switched to another great podcasting program and got on farther. I've had a devil of a time getting my podcast to work properly in Itunes.
So, I finally broke down and used mypodcast.com. The process was easy as pie. They even have a free audio program that you can download for easy submission.
I create my audio with audacity and clean it up for broadcast Adobe Soundbooth. Once the audio is done, I just upload the file to mypodcast.com. Check it out. Go to http://dmr.mypodcast.com/index.html and let me know what you think.

The Catastrophe Most Businesses Face When They Omit This Phase Of Operation

Every year I get to work with a few individuals who want to get started in Internet marketing. They them tell me about the ideas they want to pursue, how much they want to make and how quickly they will make it.

A few of the clients I work with have already started their business and come to me when they feel that things aren’t working. The first thing I do is ask them to show me their business plan. I really can’t work with a business if they don’t have a written plan. The reason is simple; if they can’t show me a written outline of their goals, chances are they don’t have a clue where they are in the process.

Many times, the solution to their problem is simply to get back to basics. That means starting with the preparation phase. The prep phase allows you to explore the market and identify the specific business model that gives you the greatest profit at a competitive rate.

During the Prep Phase, you get to study your market, craft the ideal business model for your company using the many profiles available to your profile. The best way to start the prep phase is to go to Google, Yahoo and Alexa among others. The reason you want to explore those sites, is because you can see the variety of websites and approaches that they take to market and sell their products.

You should make use of Google trends to examine the trend lines of your market. What you are looking for when you use these tools is the specific use of your product, how many people are using the product and in what way are they using it.
Set up a bookmarks folder that holds your research sites. You’ll be visiting them often. Here are a few of my favorite among my many research links:
• Google – use this site for checking the number of searches for a given keyword, the number of paid ads connected to a keyword and even more.
• Wikipedia – I use this site to get a handle on the history of a market or product. There are also interesting tidbits of knowledge associated to a product or service or the people attracted to them.
• Mapquest – I use this map website along with Google earth to look for geographic trends as well as similarities among target groups.
• Answers – This site covers a wide range of topics and like wikipedia, gives fairly good information on everything from apples to zebras.
• CIA The World Factbook – The government resource for worldwide information. It is updated regularly. Learn why Moldova might be a key country to look to as a future place of business.
• Keyword discovery – This site offers a comprehensive view of keywords and though it’s a pay site, is invaluable for the professional Internet marketer.
• Spyfu – Peek under the hood of your competition website to see what keywords they use to stay at the top of the search engines. Take a look at their pay per click word choices and much more. Another pay site with a free trial option.
• Google Trends – This is a must for every business owner. Whether you make your money on or off the web Google trends allows you to take a look at what’s trendy what’s popular and where the trends are most popular.
• Alexa – See where your website and other sites rank in popularity on the Internet. Use their “Wayback Machine” to see how websites have changed over time.
• NNDB – I use this site for getting information on people in the news and in history. There are lots of useful information on people and their role in society.
• Technorati – I use this site to check the popularity of blogs and the various industries they cover. Use it to check the popularity of your product.
• Clickbank and several other affiliate websites. Look at what is selling and what is not. Check out the squeezes pages of the sellers.

There are more on my list but this is a start. They will help you to see the big picture of your overall market. Take your time to ensure that you’ve got a clear snapshot of the various permutations of the market for your product. This is vital.

This is where the majority of new Internet business startups end. They spend years fooling themselves that they need just one more idea.

You need to study the market and decide which direction you wish to take. For instance suppose you are interested in selling an information product in health market? You should take the time to see if people are looking online for your intended product. Be absolutely sure that people are buying a similar product form someone else in large enough quantities to justify a business model.

Check to see if the product is on the way in or on the way out. Trends are very important; keep your eyes open. There will be a lot of temptation to skip over some steps or innovate as you go. You need to keep the numbers in front of your vision as you develop your plan. If you need more help contact me and I’ll get you more information on preparation.

Why You Absolutely Must Have An Information Product Regardless Of Your Business Model.

Let's say you run a Chiropractic office and you've been in the profession for a number of years, you've built up a certain amount of expertise. There are things you know about the practice of chiropractic medicine and running a practice effectively that can fill a book. Regardless of your profession you can create an information product. You don’t have to be a writer.

Why is this important? Because other people are interested in what you know. Patients and prospective patients find value in learning about the subject from an insider's perspective. The material can be instructional and informative. Your image as an expert in your field goes up one thousand percent after publication. Last but not least, you can actually sell your knowledge and make money doing it.

Business owners in the service industries have a more difficult time with prospects because they tend to sell an intangible. How effective would it be if someone who services chimneys produces a how-to booklet on the dangers of chimney asphyxiation? What about a carpet cleaner who produces a booklet on the top ten things to look out for in maintaining a healthy home environment?

When you can take your knowledge and produce a beneficial information product, you will elevate your status to a level of trust and esteem that borders on public relations. When you do have a new information product you can create a press release to announce your new product. Contact your local newspapers and get the word out. If you have a client list, you can contact them to let them know you have a free offer for them if they will refer your business to others.

My clients always ask “How can I produce an information product if I don't know how to write?” My answer to you and others is if you know to talk, you know how to write. You don't have to do the work of the final creation; you just have to produce the content. The material can be edited by a professional editor and crafted into a marketable product. Once you have the original material give it to someone who knows what they're doing. Don't be proud; be rich.

You can sell the book or information product on your premises or online at your website. There are infinite ways to promote your products but my recommendation is to limit your promotions to no more than five ways.

Choose a format for your information.
Once you've gotten the ideas down and edited, you can start by marketing the product as an e-book. Based on the response of the e-book, you can take the information product to any number of other upgraded product lines. You can create:
 Hard cover or paper back print on demand books
 Audio books
 Instructional Video series
 Internet and Local Seminars
 Workshops
 Newsletter subscriptions
 Membership sites

So what does it take to make an information product? Think of your information product as an interview or seminar. You can identify a problem or situation in your area of expertise and come up with an organized series of steps or answers to the problem. Once you layout the foundation of your speech, you now have chapters to your information product. The first step is usually the hardest. Once you get started you can get help from professional writers and editors. The benefits of an information product are too important to ignore. If you need help in developing a product, drop me an email and I’ll be glad to assist you in any way that I can.

Winning Steps To Building An Effective, Profitable Website

Have you determined the main purpose of the website? The end result of your website defines your plan for creating one in the first place. Once you come up with a plan, you'll need to evaluate it based on your final objective. Are you looking to sell something? Are you going to promote something or is it a vanity website?

Will you hire someone to design and build it or will you have to learn how to build it yourself?
If you're creating a profit centered website, you'll need to pay close attention of the market which you would be pursuing.

When creating your website, segment the site into appropriate divisions. Start with your written plan then break the plan down into logical segments. Make a link page tree that will determine your navigation system. Next, begin to create your sketch of the navigation system. Decide what the viewer will see first and what you want them to do at each step.

We are planning the website around the content. The main reason you're building is website is for the people who will visit it and so we are taking control of the message and its delivery from the start.

Your content will determine the navigation style. Your market will determine your content. Your marketing will determine your market. Your purpose will determine your marketing.

Now that we determine the focus of your website, we'll go for the look and feel. The biggest piece of advice I'll give you here is to design your website to the expectations of your audience.

Three must have sections that you need to include in your website if you are going commercial are Contact Us
FAQ
Landing pages
The Contact Us page is no longer just a link to your email address. Take advantage of the readers who go to your contact page. They can even sign up for your newsletter or fill out a survey.
Your FAQ page. Use this page to gather more information from those seeking information from your website.
Landing pages are created solely for the purpose of test marketing your web presence. It is used to either sell a product to a specific target market, generate contact information for the company, generating targeted traffic that can be tracked through a web interface. Learn as much as you can about the practice of using landing pages if you're building a commercial website. These pages are essential if you're using Pay Per Click advertising.
Your website will need to be upgraded from time to time. Remember to include that service in your plan. If you had a complex flash website built by someone, be sure to ask for the native files on a CD for future upgrades and or adjustments. You never know where your web designer will be in the future.
Keep your website Search Engine friendly and create a comprehensive plan to promote it regularly. Doing these thing won't guarantee your success, they will help to get you on the right track.