If you’ve ever been on a website that offers you great information on a topic that you’re very interested in, you’ll tend to bookmark it and go back for more information from time to time. If you sign up for updates and newsletters, you’ll tend to go back to the website regularly to see what else they have to offer.
Many thriving websites rely on returning visitors to account for a large portion of their traffic. Those visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. Those who are prompted by email alerts and regular newsletters have a higher response rate to sales messages. The credibility of the website stays high. Therefore, if you want to succeed, you will have to keep your visitors coming back for more. Here are a few tips to keep them coming back:
1) Offer your viewers puzzles, games and quizzes
The web term for keeping visitors on your site is called stickiness. If your visitors enjoy their online experience and have a reason to stick around, you’ll gain a fan. Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
2) Start a web log (blog)
Set up an online journal or more commonly known as a blog, on your site and keep it updated with regular information. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Initiate regular polls to find out what your viewers want
Surveys and polls are great forms of contact that should be added to your site. They provide a quick way for visitors to get involved and offer their opinions. A great way to keep your visitors interested in participating is to post the results by email to your email list. People will be prompted to take the next poll if you introduce the next poll with the previous results.
4) Internet forums are web applications used for holding discussions and posting content. Forums allow your regular visitors to interact with each other. The forum should be moderated and prompted regularly with posts. Those who post regularly and offer assistance to others might even help in moderating the forum.
5) Ad fresh content to your site regularly
Be consistent in your updates. Many sites lose their viewers when they repeatedly go back and find no new content. This is the most widely known and most effective method of attracting returning visitors. Make it a point to refresh your content and make an effort to notify your email list when changes are made.
6) Add a tell a friend script to your website
Now your regular viewers will enjoy your website but you want more traffic. You need to generate more traffic with the help of your loyal visitors. You can apply a script to your website that will allow your viewers to recommend your site to four friends at once.
I recommend Michael Bloch's script for starters. You can get it here.
http://www.tamingthebeast.net/articles3/tell-a-friend-script.htm.
If you need assistance, feel free to contact me. You can sign up for my free ebook; “Push Button Profits” at my website www.DiDPublishing.com.
The new free book
You've got to see this in action yourself
Thursday, June 5, 2008
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