Why You Absolutely Must Have An Information Product Regardless Of Your Business Model.

Let's say you run a Chiropractic office and you've been in the profession for a number of years, you've built up a certain amount of expertise. There are things you know about the practice of chiropractic medicine and running a practice effectively that can fill a book. Regardless of your profession you can create an information product. You don’t have to be a writer.

Why is this important? Because other people are interested in what you know. Patients and prospective patients find value in learning about the subject from an insider's perspective. The material can be instructional and informative. Your image as an expert in your field goes up one thousand percent after publication. Last but not least, you can actually sell your knowledge and make money doing it.

Business owners in the service industries have a more difficult time with prospects because they tend to sell an intangible. How effective would it be if someone who services chimneys produces a how-to booklet on the dangers of chimney asphyxiation? What about a carpet cleaner who produces a booklet on the top ten things to look out for in maintaining a healthy home environment?

When you can take your knowledge and produce a beneficial information product, you will elevate your status to a level of trust and esteem that borders on public relations. When you do have a new information product you can create a press release to announce your new product. Contact your local newspapers and get the word out. If you have a client list, you can contact them to let them know you have a free offer for them if they will refer your business to others.

My clients always ask “How can I produce an information product if I don't know how to write?” My answer to you and others is if you know to talk, you know how to write. You don't have to do the work of the final creation; you just have to produce the content. The material can be edited by a professional editor and crafted into a marketable product. Once you have the original material give it to someone who knows what they're doing. Don't be proud; be rich.

You can sell the book or information product on your premises or online at your website. There are infinite ways to promote your products but my recommendation is to limit your promotions to no more than five ways.

Choose a format for your information.
Once you've gotten the ideas down and edited, you can start by marketing the product as an e-book. Based on the response of the e-book, you can take the information product to any number of other upgraded product lines. You can create:
 Hard cover or paper back print on demand books
 Audio books
 Instructional Video series
 Internet and Local Seminars
 Workshops
 Newsletter subscriptions
 Membership sites

So what does it take to make an information product? Think of your information product as an interview or seminar. You can identify a problem or situation in your area of expertise and come up with an organized series of steps or answers to the problem. Once you layout the foundation of your speech, you now have chapters to your information product. The first step is usually the hardest. Once you get started you can get help from professional writers and editors. The benefits of an information product are too important to ignore. If you need help in developing a product, drop me an email and I’ll be glad to assist you in any way that I can.