Friday, August 8, 2008
How to handle the home based business alone
The vast majority of sole proprietors take care of the accounting, billing, book keeping, marketing and production for their business. Sure, they sometimes have assistants working on the process but it's their baby. Entrepreneurs tend to try to do everything themselves not just to save money but because in many cases they feel that they are the only ones who know how to get it done. Of course, this is nonsense.
How do we grow when you're a one man band?
The problem we face in business is that of profitability and growth. It's very difficult to grow and get that much more profitable when entrepreneurs go it alone. There is a finite amount of time and effort on the part of one or two people to accomplish all that a viable organization really needs.
Here are some important but not so obvious issues solo business owners face:
What is the most profitable and satisfying use of your time?
How can you get it all done and build a solid personal life?
How do you go on to the next level of business success?
How do you get your business working for you?
The Self made person myth.
There is a certain romance to the self made man (or woman) that still gets portrayed in books and in the media. Why is it so important that we dispel the myth of the entrepreneur as Lone Ranger? The major reason small businesses fail is due to lack of business experience and business follow-through. The average small business owner needs to create a strong support system of people who will successfully handle the areas of business that are vital to its success but not crucial to the direct decision making process.
The reason I say that is because the business owner must be able to become a capitalist in the true sense of the word. They must manipulate capital to benefit their business and allow the business to generate profits without their direct day to day input. Once this level of business is achieved, the entrepreneur becomes a viable business owner. They can focus on the growth and success of the business and not on its day to day operation.
Building your bulletproof team to support your vision.
Each business owner must take the time to assess the strengths of the components of their team. One of the most powerful reasons to prepare a business plan is to identify the members of the support team. Each member of the team must be chosen dispassionately. Rather than picking someone who you like to fill a spot, choose each member as if you were selecting someone to raise your children after your death. I know it sounds morbid, but remember that each consultant must be trusted, and verified to do the job. They must be supremely qualified to give advice in their field of expertise and also be willing to tell you what you don't want to hear. Their value is in the collective experience they bring to the business.
Your team will consist of accountants and lawyers to be sure, but don't forget that you'll be assisted by many others as well; you'll need graphic artists, administrative assistants, housekeepers, printers and sometimes even the lawn guys. The team will be there to make the life on an entrepreneur that much more comfortable in order for their vision to become realized.
Wednesday, August 6, 2008
The Traffic Crunch
Most people in this day and age who get into Internet marketing tend to have more time than money. That means writing articles and finding outlets to post free promotional information.
I'm going to list 24 proven ways to build traffic to your website that will bring you traffic.
The issue is not what will they do for you but what will you do for the traffic. This is about 10 hours of work a week perhaps 20 if you're serious. I'll even list the tools needed to get it done.
There will be a lot more detail in the upcoming book Push Button Profits Gold. Ok, here are the 24 legal and proven methods of list building and traffic building for your Internet marketing business:
Purchase expired domain names that still gets high traffic
Use fancy pop-ups and pop-under boxes that help to persuade people to join your list
Cultivate joint ventures to promote your squeeze page
Interview experts in your niche and promote your interview as a webinar or tele-seminar ask them to promote the interview to their subscriber list.
Set up an affiliate program
Crate a blog and post your links in your articles
Comment on other people's blogs and leave your signature to your squeeze page
Create a training program for others and get them to promote you
Post on forums and leave your signature
Create viral videos, games or applications that get passed around by friends and co-workers
Create how-to videos and post them on file sharing sites as well as video sharing sites
Create a really compelling signature for your emails
Use Pay Per Click advertising to promote a free report or information about your niche
Write articles and submit them to article sites ad a link to your squeeze page
Do ad swaps with other list builders
Send out press releases monthly
Viral giveaways - free reports or e-books that can be re-branded by others
Integration marketing with other partners - you share may links on thank-you pages
Ad sharing sites like Traffic Swarm will promote your web page as you surf
Ezine ads
Create a podcast and promote it regularly.
Product promotion launches
Giveaway joint venture sites - offer a free program or ebook at a giveaway website
Direct mail to a target market who have previously purchased a similar niche product
You can post your free offer in the local newspaper or circular
These are the top 25 legal and proven ways to build a big list. If you know of other ways to do it, let me know and I'll add it to my up-coming book. Your goal should be to have a niche with keyword searches of at least 10,000 searches a month. That will be necessary to gain the type of traffic that will give you 2000 visitors a month. We can extract subscribers or customers from that kind of traffic easily. I'll give you some links to help you in the your goal when you subscribe to my free 30 day course. http://www.doublemyrevenues.com/profits
Monday, August 4, 2008
The Biggest Cause of Internet Marketing Failure is Giving Up
The biggest reason for the failure is the misconception that Internet marketing is easy. Sure it's easy if you have a buddy with a clean email list of opt in subscribers of say, 20,000. It's easy if you are a spammer in Belgrade with a 10,000,000 email list. The problem is that Internet marketing is not a get- rich-quick scheme. Like any other business, there needs to be supply and demand. I prefer to call it demand and supply.
There needs to be be a clearly identifiable market with a need for what you have and the ability to pay for it. Affiliate marketing can be brutal on someone who is new to pay per click and starts experimenting. It can drain you of your cash pretty quickly without give you an adequate return on your investment. So enough of the pep talk, let me tell you why you can successful at your Internet business. Follow these 8 rules to Internet marketing success.
1) Don't quit your day job until you can't afford to work it anymore.
You will need money. This is first rule of business; maintain adequate capitalization. You can't pretend that you'll hit that lucky strike any time now. The business doesn't work that way. It sounds great when you read the sales letters but those people have been laying the groundwork and made the connections prior to the “windfalls” that they get. I you had a list of 120,000 spread over several JV partners, you would have a few “windfalls” a year as well. You need to pay the bills while you pay your dues to the business.
2) Carve out your schedule.
Don't believe the hype that you can do this business for 2 hours a day and make a million in 10 weeks.
I'm sure that it happens to someone, but it's not terribly duplicative. Map out your schedule and post it on your wall in your office. Stick to your schedule as well as you can. Adjust it as you need to.
3) Respect your time on the job.
Treat your business time as if it were paying you a million dollars an hour. The temptation to get up and clean house or watch the news is a strong one when you're trying to get a lot done. Emails, games and even community sites can be a distraction. Set break times to help you re-focus and refresh your body and mind.
4) Take time every day to learn something new.
You need to get over yourself and get back to school. Proper IM training is not reading one ebook and considering yourself an super affiliate or an Internet marketing master. Only experience and time will put you in that arena. Even the big boys and girls in the industry spend thousands of dollars a year learning and it shows in their bottom line profits.
5) Lay out your schedule and take action consistently.
If you do decide that you have enough savings to stay at home to do this thing full time, map your schedule ahead of time. I have my schedule on my wall in the office. I don't always follow it but I need to be effective; it's an ADHD issue for me.
6) Create an atmosphere of success by networking with successful network marketers.
You need to be on a few conference calls and touch bases with the mentors and teachers to whom you pay good money. They are not gods or angels, as a matter of fact, they like input and feedback. You can email the good ones; they leave you contact information. They have blogs and belong to communities. This is a great way to develop joint venture partners. Develop friendships first and grow your business together.
7) Share your triumphs and pratfalls with others in your circle.
Don't try to do this alone. Get on the chat rooms or forums. Join a blog or IM community. Share links and ads with others at your level of development. Grow with a few associates who are ahead of you and support them financially. mentor a few below you and support them financially as well. If you are an affiliate marketer and you're looking for a few contacts to share ads and product ideas, there is huge community of like minded affiliate marketing communities on the web.
8) Don't give up - get better.
Internet marketing is a pretty small world, but is it is growing bigger by the day. You can get moving in this business and it can and will kick your can a few times. The ones that succeed are the ones that stay. Find your subject and build your niches, work them and build your business honestly. You'll succeed if you stay focused and consistent. If you don't give up, you can't lose.
Here's a recommended giveaway..
Today, I wanted to teach you about something that most internet marketing 'gurus' won't dare
talk about with you, as it's one of their shortcuts for online success.
Where you've probably been working hard trying to create your own online business, and get it up and running, other 'gurus' are doing it a lot quicker than you are...and in a minute you'll see how.
Under normal circumstances, this type of information is something that you would normally
have to pay for, but just for you, I made a deal with my new friend, T.M. Harris, so that you'll learn about it without you having to pay him for it.
Now, T.M. sells this package of ebooks on this 'secret' for $17 from his website. But thanks to a
little bit of 'sweet talking' he's waived the fee for you.
You'll see no "one ti.me offers" or any nonsense like that. I simply want you to be well-informed as to what these 'gurus' do to quickly build an online empire from scratch, with little or no work involved...and how you can easily duplicate it quickly.
So, unless you want to work harder than ever trying to build your own online business, then you need to at least check out T.M.'s series of ebooks absolutely free.
Here's where you can download it:
http://www.cheapplrprofits.com/takeit.html
I hope you enjoy it, and consider it my gift to you for being a valued subscriber of mine.
Sunday, August 3, 2008
Using Affiliate Marketing To Kickstart Your Business
Most brick and mortar businesses require a lot of start-up capital, personnel and infrastructure costs. Affiliate marketing is the most cost effective ways to get going because you can produce income and learn how to run a business without the huge cost required to start and run your business. Let me show you the pros and cons of starting in affiliate marketing.
There are a lot of misconceptions about affiliate marketing. As an affiliate, you will be marketing other people’s products for a commission. The point of being an affiliate is to promote and sell another person's merchandise. You are responsible for the cost of marketing and promotion of the products. Depending on the product, the commission can be 30% to 50% on every sale that you make. You will be able to sell a wide variety of products and services without any boundaries or territories.
Affiliate marketing is a proven, tested method of increasing your website traffic. If you start your own Internet business, the best entry way is through affiliate marketing. It is an excellent guide for your own marketing strategy.
1.No product to create or stock in your garage – all affiliates simply link to the parent company sales page and website's shopping cart.
2.No shipping or handling to perform. All materials are either automatically downloaded by your customer or shipped by the parent company to the customer's address. The sales process is automatic. You get your commission within30 days.
3.The company provides website, domain name, sales page and shopping cart for your convenience. Like a franchise, all companies who use affiliates provide the promotional tools for their affiliates to ensure success. The promotional materials issued by affiliates include banners, ads, articles and links.
4.Initially, when you start an online business, you set up an online presence, a website, squeeze page, an auto-responder, a shopping cart or payment page. All these features (except the auto-responder) are provided for you by the company. Many people find this the best way to gain experience in online marketing because they only have to focus on the marketing portion of the business. If you're just starting or starting over, I recommend following this program to gain experience in online marketing.
5.As an affiliate, you do not have to worry about handling refunds. It is the product owner’s responsibility to handle any requests for refunds. You might need to look at any legal disclaimers in your affiliate contract to avoid any misunderstandings.
6.There are so many products and services for you to choose from. You can go to several websites that provide many affiliate options and tools. Go to the search engines to research the many sites that host hundreds of affiliate programs.
So what are the downsides? While it will sound trivial to mention that you will be working on your own and without a boss to monitor your work, it will be really tough for some people to work alone at home without the prompting of a supervisor or the regular schedule of a 9 to 5 job.
The temptations of home life can waste many hours and divert your attention from getting work done. Many people who aren't used to this type of life tend to fail because they overestimate their ability to be consistent and self-managed. As soon as their patience or their savings run out they give up and try something else.
Affiliates don't have much control over the process. They don't have a list after they've promoted the company's products unless they take the opportunity to create their own sales page and collect their leads prior to sending them to the affiliate page.
Affiliates must provide their own adverting and marketing outlets. Many people automatically start with PPC and Ezine ads to get as many people to their webpage as possible. Pay per click advertising can be very expensive and depending on the sales return, can put you at a loss. It is important to know your Return On Investment on your ad campaigns.
Affiliate marketing is therefore the best and easiest way to start making money online. Anyone can do it, and you can do it too! Get a copy of Push Button Profits today to get your affiliate marketing program off the ground and running smoothly. You'll also get a Free 30 day online coaching program to help you from day one.
Wednesday, July 30, 2008
Testing, testing 1,2,3
I'm evaluating a
viral listbuilding
software tool from the folks at ListHero.com. It's
the fastest, simplest and easiest way to build your list that I've seen
in a long while.
Here's all you
do...
- Create a short ad that promotes
your newsletter or ezine - Add some
code to the pages of your website - ... sit back and watch your list
grow.
ListHero helps you generate 1,000's of highly targeted
subscribers for free and pays you generous affiliate commissions as
your list grows.
I'll let you know what I think of it once I've had a
chance to check it out. Meanwhile go grab access to this free href="http://tinyurl.com/tdpubs">viral listbuilding software
while it's still free.
Friday, July 25, 2008
How To Improve Your Business Outlook in 8 Simple Steps
I suppose we all have to face reality at some time and face the fact that working your business means - working your business. The hidden issue about business success is the psychology behind business success. People who tie their self esteem to their position in life or the job they do can have their ego crushed when they first face the inevitable crisis of business management. Whether it is cash flow, employees, taxes, production or marketing; business owners are constantly facing down new and challenging situations. There is no magic business that doesn’t have issues to confront on a regular basis.
I've met with very intelligent men and women who have started businesses based on their expertise in their fields. They find out very quickly that their specific expertise is not enough to succeed in business. So what does it take to be a cut above the rest? Here are some of the things you can think and improve on that should be enough for a week. They are working under the assumption that running a successful business requires a lot of product or service knowledge. It also requires a flexible outlook.
The problems arise when they have to face unknown or unfamiliar challenges. The mental outlook of the entrepreneur is that of the tough as nails pioneer who overcomes all obstacles to get to the financial mountaintop.
Successful entrepreneurs also tend to develop a positive and open attitude when it comes to problem solving. They encounter lots of problems. Here are 8 essential factors to consider if you’ve been feeling a bit overwhelmed in your business.
Identify the obstacles
Everyone who has been in business has dealt with challenges and obstacles. There are several solutions to every problem. Keep your composure and realize that obstacles bring out your creative problem solving skills. The more difficult the obstacle to overcome, the greater the satisfaction when the solution is found.
Identify your purpose
Are you wandering through life with little direction - hoping that you'll find happiness, health and prosperity? Identify your life purpose or mission statement and you will have your own unique compass that will lead you to your truth north every time.
Identify your values
What do you value most? Make a list of your top 10 values. Some examples are honesty, security, openness, freedom, family, spiritual development, learning, social conscience, service, resourceful. Check your goals against your values. If the goal doesn't align with any of your top 10 values - you may want to reconsider it or revise it.
Pay close attention to your inner self
Increase your awareness of your intuition. Spend time with your self. Commune with nature when you can. Breathe deeply to quiet your distracted mind. It’s difficult to find the peace and quiet we want it so take it when you can. I tend to take my quiet time during my morning walks. Working out or performing in a sport that brings you into the moment Find a practice that takes you away from the complexity of your business and allows you to experience a difference perspective.
Identify your needs
Identify your life purpose or mission statement and you will have your own unique compass that will lead you to your truth north every time. Your business should conform to your psychological needs. If you feel that your self esteem is low or you aren’t meeting your true potential, search for what you want.
Identify your passions
You may not have achieved your goals yet. You may not even know exactly what makes you tick. The act of searching for your passion will get you closer to it. You can examine the dreams and fantasies you had as a child; take time to dream. You’ll find that your business will benefit from your expansive vision.
Seek to serve others
If you examine your business and find that your profits are low, perhaps your focus is on making a living more than serving your market. There is a saying, that if you want to get rich and stay rich, give a whole lot of people what they need to solve their problems.
Celebrate your strengths
What are your positive traits? What special talents do you have? List three - if you get stuck, ask those closest to you to help identify these. Are you imaginative, witty, good with your hands? Find ways to express your authentic self through your strengths. You can increase your self-confidence when you can share what you know to others.
Self-improvement is indeed one type of work that is worth it. It shouldn't always be within the confines of an office building, or maybe in the four corners of your own room. The difference lies within ourselves and how much we want to change for the better.
Tuesday, July 15, 2008
8 Profitable Reasons To Develop A Big Opt In List
I often pick up a new tip now and then from the really great Internet marketers and give it a try. I'll tell honestly that most of the information on the web about list building is conjecture. If you want the best way to build a solid list overnight, you have to find someone with a massive list and get them to promote your product. That is by far the best way to quickly build a massive list quickly. If you can't get that done you'll have to take a look at some of my other articles on list building. I'm going to give you eight reasons why you should build a big list today.
What constitutes a big list?
So what would you consider a big list? For a majority of experienced Internet marketers, a list that is over 10,000 is a big list. For Internet spammers a big list is anything over a million. The difference between the opt-in list and the spam list is the difference between night and day. A person getting an email from you should be able to feel good opening it up. Once they read the material they should trust you enough to take action on the message you sent them. A big list in my book is any opt-in list that has over 20,000 valid names and email addresses of people with an interest in your subject or market.
What the Obama campaign learned about a big list.
The Barack Obama campaign managers learned from previous presidential campaigns how to use the cumulative power of the Internet. They utilized a wide variety of marketing techniques to bring their subscription list up to almost 2 million people. Imagine if you had that many people on your auto-responder? What would you do?
How to put 10,000 people to work for you in one hour.
So if you have a list of 10,000 to 20,000 and a buddy in the industry calls you up and offers you a hot product with a 30% conversion rate and a payout of $50.00 per product for your help, what would you do? Imagine if he said that they were about to launch and all they wanted for you to make the team is your audio endorsement and a picture. Would you do it if you trusted the person? That imaginary scenario happens quite often with people who have big lists. Do the math. If you get a 30% conversion on the first pass of an offer by email, you'll be quite happy.
The list can be your Social Security safety net
The majority of 401K plans are not pulling their weight these days. The average 401K or 403b retirement plan from 30 years ago will yield about $150,000. That will not help the boomer or you for that matter if you plan on living to a ripe old age. That doesn't even account for health care costs. If you start now to develop a big list plan, you can have an unending stream of income from your growing list of targeted prospects. Don't forget that both your buyers and your prospects will be looking forward to your next venture if they are profiting as well.
Here are 8 profitable uses for a big list:
1) Send out reviews of new books and ebooks monthly in your niche market. Set up a squeeze page OTO page to get your prospect to take a second look at your listed product.
2) Turn your prospects into affiliates with money making offers to promote your products. They will be more interested in purchasing if they can profit from getting the product.
3) You will be able to participate in those big joint ventures you see and hear about. When a heavyweight in the business calls you up and tells you that he's got a new course coming out for $1500 a pop and you can make 30% of that with your list of 20,000 subscribers, you know that your house will be paid off this year.
4) We never sell lists but we do recommend other products to our lists. Now you can almost double your list by contacting your big list buddies with your free premier package offer. Give away an awesome niche market package to your associates in a joint give-away. You all team up and win big with a 10 to 15% increase in your opt-in list.
5)If you haven't already done so, create a membership site or series of membership sites around your niche markets.
6) Your big list can be a great market research tool for your business. When you're ready to crate a new product, contact your list and ask them what they need and fulfill the demand with a new product.
7) How about becoming an Amazon Best Selling author by promoting your next book to your list and that of your other associates? You can get them to purchase your book at the same hour all over the world. That will immediately increase the Amazon ranking and increase your position in the retail list of other book buyers as well.
8) Create your multimedia meetings - become an expert interviewer. Interview other experts and hold regular seminars. You can promote your products and other products on a regular basis.
Once you have developed a big list, don't sit on it.
So you see, the uses for a big list is wide and varied. You won't have to stop with these suggestions. There are more ideas at my website if you wish to pursue more options. Treat your list like gold. Treat it like a gold bearing tree. Keep it healthy and strong; never take it for granted and when someone drops out of your list, take the time to send them a personal email to inquire why they left. Keep the tone positive and see if you get a constructive answer.