The Biggest Cause of Internet Marketing Failure is Giving Up

The Information Superhighway is littered with the bodies of failed businesses. Forget about the dot-com bust of the 2000's. The dot-com bust continues because many Internet marketers have an unrealistic expectation of the result they should achieve due to the over hyping of the slick sales men and women who sell Internet marketing systems. Online marketing success is possible; here's how.

The biggest reason for the failure is the misconception that Internet marketing is easy. Sure it's easy if you have a buddy with a clean email list of opt in subscribers of say, 20,000. It's easy if you are a spammer in Belgrade with a 10,000,000 email list. The problem is that Internet marketing is not a get- rich-quick scheme. Like any other business, there needs to be supply and demand. I prefer to call it demand and supply.

There needs to be be a clearly identifiable market with a need for what you have and the ability to pay for it. Affiliate marketing can be brutal on someone who is new to pay per click and starts experimenting. It can drain you of your cash pretty quickly without give you an adequate return on your investment. So enough of the pep talk, let me tell you why you can successful at your Internet business. Follow these 8 rules to Internet marketing success.

1) Don't quit your day job until you can't afford to work it anymore.
You will need money. This is first rule of business; maintain adequate capitalization. You can't pretend that you'll hit that lucky strike any time now. The business doesn't work that way. It sounds great when you read the sales letters but those people have been laying the groundwork and made the connections prior to the “windfalls” that they get. I you had a list of 120,000 spread over several JV partners, you would have a few “windfalls” a year as well. You need to pay the bills while you pay your dues to the business.

2) Carve out your schedule.
Don't believe the hype that you can do this business for 2 hours a day and make a million in 10 weeks.
I'm sure that it happens to someone, but it's not terribly duplicative. Map out your schedule and post it on your wall in your office. Stick to your schedule as well as you can. Adjust it as you need to.

3) Respect your time on the job.
Treat your business time as if it were paying you a million dollars an hour. The temptation to get up and clean house or watch the news is a strong one when you're trying to get a lot done. Emails, games and even community sites can be a distraction. Set break times to help you re-focus and refresh your body and mind.

4) Take time every day to learn something new.
You need to get over yourself and get back to school. Proper IM training is not reading one ebook and considering yourself an super affiliate or an Internet marketing master. Only experience and time will put you in that arena. Even the big boys and girls in the industry spend thousands of dollars a year learning and it shows in their bottom line profits.

5) Lay out your schedule and take action consistently.
If you do decide that you have enough savings to stay at home to do this thing full time, map your schedule ahead of time. I have my schedule on my wall in the office. I don't always follow it but I need to be effective; it's an ADHD issue for me.

6) Create an atmosphere of success by networking with successful network marketers.
You need to be on a few conference calls and touch bases with the mentors and teachers to whom you pay good money. They are not gods or angels, as a matter of fact, they like input and feedback. You can email the good ones; they leave you contact information. They have blogs and belong to communities. This is a great way to develop joint venture partners. Develop friendships first and grow your business together.

7) Share your triumphs and pratfalls with others in your circle.
Don't try to do this alone. Get on the chat rooms or forums. Join a blog or IM community. Share links and ads with others at your level of development. Grow with a few associates who are ahead of you and support them financially. mentor a few below you and support them financially as well. If you are an affiliate marketer and you're looking for a few contacts to share ads and product ideas, there is huge community of like minded affiliate marketing communities on the web.

8) Don't give up - get better.
Internet marketing is a pretty small world, but is it is growing bigger by the day. You can get moving in this business and it can and will kick your can a few times. The ones that succeed are the ones that stay. Find your subject and build your niches, work them and build your business honestly. You'll succeed if you stay focused and consistent. If you don't give up, you can't lose.

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