Use Psychological Tools to Create Dynamite Products That Your Customers Keep Begging For More.

You can take a look at many of the websites that offer products and services and ask yourself which ones are actually making money and which ones are just getting by on hype?

How do successful companies choose the best products for their market? Can you actually find products to sell that have a virtually guaranteed market? Yes you can. You can come up with a product that sells well, is low cost and brings a profitable return on investment.

To do that you must consult Abraham Maslow. Maslow constructed a fascinating format for evaluating the needs of humans and graded those needs. The image of Maslows groups look like a pyramid. The ideal product satisfies one or more of Maslow's Hierarchy of Needs.

If you are going to be in marketing and sales, you need to memorize this list. Here is Maslow's hierarchy of needs:

The base level houses the Physiological needs: Breathing, food, water, sex, sleep, homeostasis, excretion. These needs must be met for normal biological functions. You can see why they are so powerful as motivators.

The second level houses the Safety needs: Security of body, of employment, of resources, of morality, of the family, of health, of property.

The third level houses the Love/Belonging needs: The need for friendship, family, sexual intimacy.

The fourth level houses the Esteem needs: Self esteem, confidence, achievement, respect of others, respect by others.

The fifth and highest level houses the need for Self-actualization: Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts.

So why is this important in choosing a product and marketing it? Because smart entrepreneurs never make a product without first finding a need, want or desire to fill. The greatest business people look for a problem in search of a solution. What Abraham Maslow gave marketers was a shorthand profile of needs, wants and desires and the framework for advertising products.

Maslow's pyramid shows you where to focus your marketing efforts as well. The first four levels are what he called the deficiency needs; people don't feel anything significant when these needs are met but feel anxious if these needs are not met. The deficiency needs are Physiological, Safety, Love/Belonging, and Esteem. The top level is call the Growth needs- once the basic needs are met, these needs become driving motivators of behavior; these needs include the desire for knowledge, and appreciation of beauty and aesthetics, and the desire to fulfill their highest potential.

When choosing a product, take into account where your target market falls in the hierarchy. Where do your ideal customers fall in the needs level? Take a look at the problems your target market faces and match them to the levels on the list. Once you're able to identify the needs of your target market, to the problems your products solve, you'll be able sell to the right people and generate massive income.

Four Important Mistakes Made By Email List Owners And How To Fix Them.

There is a great push to develop lists now that it's better known as the golden egg. If you've taken a lot of time to compile a list and you now have 1, to 5,000 emails, you have an asset and a liability.

What could be the downside to a nice list? First, you are now running a list that can get noticed by the Law and your ISP. This is why it is so important to run your list through a double opt-in service outside of your Internet Service Provider.

Don’t forget to put an un-subscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe. Never leave this line off your email – ever. Once you begin to generate a sizable list that can actually produce results, you must cultivate it and keep the group happy.

Most people never get to the stage where they need to spend a great deal of time caring for their list, so they never get to that point of running their business seriously. If and when you do, treat your list like a bank account. That means balance it daily or weekly.

1) Never rent your list out to anyone if your stated policy says you don't. The Federal government CANSPAM act is not worth messing with.

2) Watch for bounce backs. Bounced emails, also known as undeliverable messages, are messages that were not successfully received by the subscriber.

There are a lot of reasons for undeliverable messages, it can be bad timing. The person's mailbox might be full, there might be an issue with their ISP. What you want to do is check to see if they same emails are consistently bouncing with each message.

Mark those emails that bounce. Erase the email account from your list so that you have accurate email statistics.

3) Your emails should always have an un-subscribe feature. Your website should have one as well. When someone in your list files a request to be un-subscribed, do it immediately. You will be sending them spam if you continue to send them email.

If someone reports you as a spammer, you and your business can be blacklisted. The Feds can become involved in your business and you don't want go there.

4) Never send overtly sexual or hate speech materials in your newsletter. If you are working in a sexually explicit market, send the subscriber to a link or place the age disclaimer on the email. You can't control who will open the email on the other end.

Be aware that there are more steps to organizing and maintaining your list but you must start with the basis. If you are going to handle a mid-sized or big list, you should start with a reputable auto-responder as soon as possible.

I recommend that you seriously look into the following auto-responders if you’re serious about list building and maintenance. If you need any assistance, just shoot me an email. Checkout www.aweber.com www.getresponse.com www.icontact.com.

For more information, go to www.doublemyrevenues.com for a free training book that can help you to build “Push Button Profits” $120,000 a year on auto-pilot. Hurry before the

To Keep Your Email List Fresh, You Must Find Ways to Keep Visitors Coming Back

If you’ve ever been on a website that offers you great information on a topic that you’re very interested in, you’ll tend to bookmark it and go back for more information from time to time. If you sign up for updates and newsletters, you’ll tend to go back to the website regularly to see what else they have to offer.

Many thriving websites rely on returning visitors to account for a large portion of their traffic. Those visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. Those who are prompted by email alerts and regular newsletters have a higher response rate to sales messages. The credibility of the website stays high. Therefore, if you want to succeed, you will have to keep your visitors coming back for more. Here are a few tips to keep them coming back:

1) Offer your viewers puzzles, games and quizzes
The web term for keeping visitors on your site is called stickiness. If your visitors enjoy their online experience and have a reason to stick around, you’ll gain a fan. Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.


2) Start a web log (blog)
Set up an online journal or more commonly known as a blog, on your site and keep it updated with regular information. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Initiate regular polls to find out what your viewers want
Surveys and polls are great forms of contact that should be added to your site. They provide a quick way for visitors to get involved and offer their opinions. A great way to keep your visitors interested in participating is to post the results by email to your email list. People will be prompted to take the next poll if you introduce the next poll with the previous results.

4) Internet forums are web applications used for holding discussions and posting content. Forums allow your regular visitors to interact with each other. The forum should be moderated and prompted regularly with posts. Those who post regularly and offer assistance to others might even help in moderating the forum.

5) Ad fresh content to your site regularly
Be consistent in your updates. Many sites lose their viewers when they repeatedly go back and find no new content. This is the most widely known and most effective method of attracting returning visitors. Make it a point to refresh your content and make an effort to notify your email list when changes are made.

6) Add a tell a friend script to your website
Now your regular viewers will enjoy your website but you want more traffic. You need to generate more traffic with the help of your loyal visitors. You can apply a script to your website that will allow your viewers to recommend your site to four friends at once.

I recommend Michael Bloch's script for starters. You can get it here.
http://www.tamingthebeast.net/articles3/tell-a-friend-script.htm.

If you need assistance, feel free to contact me. You can sign up for my free ebook; “Push Button Profits” at my website www.DiDPublishing.com.

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