Building a huge list is vital to an online business. A small percentage of viewers actually subscribes to an opt-in list. Internet surfers usually find promotional emails annoying until they find something that is compelling enough to get regular information on. You will have to provide a good reason for them to tune in regularly. If you are able to keep their interest, you'll see your list grow rapidly. Here are a few tips for your list growing efforts.
I often pick up a new tip now and then from the really great Internet marketers and give it a try. I'll tell honestly that most of the information on the web about list building is conjecture. If you want the best way to build a solid list overnight, you have to find someone with a massive list and get them to promote your product. That is by far the best way to quickly build a massive list quickly. If you can't get that done you'll have to take a look at some of my other articles on list building. I'm going to give you eight reasons why you should build a big list today.
What constitutes a big list?
So what would you consider a big list? For a majority of experienced Internet marketers, a list that is over 10,000 is a big list. For Internet spammers a big list is anything over a million. The difference between the opt-in list and the spam list is the difference between night and day. A person getting an email from you should be able to feel good opening it up. Once they read the material they should trust you enough to take action on the message you sent them. A big list in my book is any opt-in list that has over 20,000 valid names and email addresses of people with an interest in your subject or market.
What the Obama campaign learned about a big list.
The Barack Obama campaign managers learned from previous presidential campaigns how to use the cumulative power of the Internet. They utilized a wide variety of marketing techniques to bring their subscription list up to almost 2 million people. Imagine if you had that many people on your auto-responder? What would you do?
How to put 10,000 people to work for you in one hour.
So if you have a list of 10,000 to 20,000 and a buddy in the industry calls you up and offers you a hot product with a 30% conversion rate and a payout of $50.00 per product for your help, what would you do? Imagine if he said that they were about to launch and all they wanted for you to make the team is your audio endorsement and a picture. Would you do it if you trusted the person? That imaginary scenario happens quite often with people who have big lists. Do the math. If you get a 30% conversion on the first pass of an offer by email, you'll be quite happy.
The list can be your Social Security safety net
The majority of 401K plans are not pulling their weight these days. The average 401K or 403b retirement plan from 30 years ago will yield about $150,000. That will not help the boomer or you for that matter if you plan on living to a ripe old age. That doesn't even account for health care costs. If you start now to develop a big list plan, you can have an unending stream of income from your growing list of targeted prospects. Don't forget that both your buyers and your prospects will be looking forward to your next venture if they are profiting as well.
Here are 8 profitable uses for a big list:
1) Send out reviews of new books and ebooks monthly in your niche market. Set up a squeeze page OTO page to get your prospect to take a second look at your listed product.
2) Turn your prospects into affiliates with money making offers to promote your products. They will be more interested in purchasing if they can profit from getting the product.
3) You will be able to participate in those big joint ventures you see and hear about. When a heavyweight in the business calls you up and tells you that he's got a new course coming out for $1500 a pop and you can make 30% of that with your list of 20,000 subscribers, you know that your house will be paid off this year.
4) We never sell lists but we do recommend other products to our lists. Now you can almost double your list by contacting your big list buddies with your free premier package offer. Give away an awesome niche market package to your associates in a joint give-away. You all team up and win big with a 10 to 15% increase in your opt-in list.
5)If you haven't already done so, create a membership site or series of membership sites around your niche markets.
6) Your big list can be a great market research tool for your business. When you're ready to crate a new product, contact your list and ask them what they need and fulfill the demand with a new product.
7) How about becoming an Amazon Best Selling author by promoting your next book to your list and that of your other associates? You can get them to purchase your book at the same hour all over the world. That will immediately increase the Amazon ranking and increase your position in the retail list of other book buyers as well.
8) Create your multimedia meetings - become an expert interviewer. Interview other experts and hold regular seminars. You can promote your products and other products on a regular basis.
Once you have developed a big list, don't sit on it.
So you see, the uses for a big list is wide and varied. You won't have to stop with these suggestions. There are more ideas at my website if you wish to pursue more options. Treat your list like gold. Treat it like a gold bearing tree. Keep it healthy and strong; never take it for granted and when someone drops out of your list, take the time to send them a personal email to inquire why they left. Keep the tone positive and see if you get a constructive answer.
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